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Video Content Directive

Value: $2,500 Timeline: 3-5 days Tools: Veo 3.1, Sora 2 Pro, HeyGen, CapCut, Eleven Labs

Purpose​

Create a complete video content library using AI video generation tools. Videos will be used for website, social media, ads, and email marketing.

Inputs​

InputSourceRequired
CLIENT.mdClient folderYes
BrandScriptCLIENT.mdYes
Brand visualsassets/visuals/Yes
Logo filesClientYes
Voice sample (if cloning)Client recordingOptional

Deliverables​

Video TypeQuantityDurationPlatform
Brand story video160-90 secWebsite, YouTube
Service highlight videos3-530-45 secWebsite, social
Testimonial-style videos315-30 secSocial, ads
Social media clips1010-15 secReels, TikTok, Stories
Ad videos315-30 secMeta, YouTube
Process/How-it-works145-60 secWebsite

Tool Selection Guide​

ToolBest ForStrengthsLimitations
Veo 3.1Cinematic B-roll, establishing shotsBest motion quality, natural movementNo dialogue, longer generation
Sora 2 ProCreative scenes, abstract conceptsCreative interpretation, styleVariable quality
HeyGenTalking head, spokespersonRealistic avatars, lip syncRequires script, avatar selection
CapCutEditing, text overlays, transitionsFast editing, templatesNot generation
Eleven LabsVoiceover, narrationNatural voice, cloningAudio only
Video TypeGeneration ToolVoiceEditing
Brand storyVeo 3.1 + HeyGenEleven Labs VOCapCut
Service highlightVeo 3.1Eleven Labs VOCapCut
Testimonial-styleHeyGen avatarBuilt-inCapCut
Social clipsVeo 3.1Music onlyCapCut
AdsVeo 3.1 + HeyGenEleven LabsCapCut

Video Prompt Templates​

Veo 3.1 Prompts​

Structure:

[Camera movement] + [Subject/Scene] + [Action] + [Environment] + [Lighting] + [Mood] + [Style reference]

Medical Spa / Aesthetics​

Hero B-Roll - Spa Atmosphere:

Slow dolly shot through luxurious medical spa, soft morning light 
filtering through sheer curtains, camera glides past treatment beds 
with crisp white linens, subtle steam rising from hot towels, 
fresh flowers in elegant vases, serene and premium atmosphere, 
cinematic commercial style, 4K quality

Service - Treatment Process:

Close-up tracking shot of gentle hands performing facial treatment, 
soft diffused lighting, peaceful patient with eyes closed, subtle 
smile of relaxation, slow deliberate movements suggesting expertise, 
intimate spa atmosphere, shallow depth of field, beauty commercial style

Transformation - Before/After Reveal:

Slow zoom into mirror reflection, woman touching her face with gentle 
amazement, soft natural lighting, genuine subtle smile spreading, 
moment of recognition and satisfaction, emotional authentic reaction, 
beauty testimonial style, warm color grading

Lifestyle - Confidence:

Tracking shot of confident woman walking through upscale setting, 
slight slow motion, natural sunlight, genuine smile as she passes 
others, radiating self-assurance, lifestyle commercial style, 
warm cinematic color grade

Cleaning Services​

Hero B-Roll - Transformation:

Time-lapse style shot of living room transforming from cluttered to 
pristine, soft natural daylight, dust particles visible then clearing, 
surfaces beginning to gleam, satisfying cleaning progression, 
commercial cleaning advertisement style, bright and uplifting

Service - Professional at Work:

Medium shot of professional cleaner methodically wiping kitchen counter 
in circular motions, crisp uniform, confident efficient movements, 
sunlight catching the gleaming surface, satisfying cleaning moment, 
commercial service style, clean and bright

Lifestyle - Coming Home:

POV shot of front door opening to reveal immaculately clean home, 
warm afternoon light streaming in, camera slowly entering space, 
sense of relief and welcome, moment of homecoming satisfaction, 
lifestyle commercial style, warm inviting tones

HVAC / Duct Cleaning​

Service - Inspection Process:

Close-up shot of professional flashlight illuminating air duct interior, 
revealing dust and debris, then cut to clean gleaming duct after service, 
before/after visual contrast, documentary commercial style, 
revealing the unseen, educational tone

Safety - Family at Home:

Wide shot of family relaxing in living room, soft natural light, 
subtle air movement visible (curtain gentle sway), breathing easily, 
comfortable safe home atmosphere, lifestyle family commercial, 
warm protective feeling

Process - Equipment in Action:

Dynamic shot of commercial duct cleaning equipment being operated, 
professional technician confident in work, debris being extracted, 
satisfying cleaning process visible, commercial service style, 
competent and thorough

Restoration Services​

Emergency Response:

Tracking shot of restoration van driving through neighborhood at dawn, 
urgent but controlled pace, arriving at residential home, professional 
team emerging with equipment, help arriving when needed, commercial 
service style, reassuring competent response

Recovery Journey:

Time-lapse style progression from damaged room to fully restored space, 
transition through stages of remediation, transformation from crisis to 
normalcy, hopeful progression, documentary commercial style, 
story of recovery and renewal

Professional Assessment:

Medium shot of restoration professional with clipboard carefully assessing 
damage, methodical expert eye, compassionate professional demeanor, 
sunlight through damaged window, moment of evaluation leading to plan, 
commercial service style, competent and caring

Carpet Cleaning​

Satisfying Clean:

Extreme close-up of carpet cleaning wand extracting dirty water from 
carpet fibers, visible transformation from dingy to fresh, satisfying 
extraction process, commercial cleaning style, ASMR-adjacent satisfaction, 
crisp focus on the clean

Lifestyle - Comfort:

Slow motion shot of bare feet stepping onto freshly cleaned carpet, 
soft natural lighting, toes curling into plush clean fibers, moment of 
sensory comfort and satisfaction, lifestyle commercial, warm and inviting

Before/After Reveal:

Split screen or wipe transition showing same carpet section before and 
after cleaning, dramatic visible difference, satisfying transformation 
reveal, commercial demonstration style, proof of results

HeyGen Avatar Scripts​

Brand Introduction (60 sec)​

Template Structure:

[Hook - 5 sec] - Address the problem
[Empathy - 10 sec] - We understand
[Authority - 15 sec] - Why trust us
[Solution - 15 sec] - What we do
[CTA - 10 sec] - Next step
[Tagline - 5 sec] - Memorable close

Medical Spa Example:

HOOK: "Tired of looking in the mirror and not recognizing who's looking back?"

EMPATHY: "We get it. You feel great on the inside, but your outside 
isn't keeping up. That gap is frustrating."

AUTHORITY: "I'm [Name/Avatar], and at Simplicity Med Spa, our founder 
Debra has over 30 years of experience and trains other injectors nationally. 
When you come to us, you're getting the trainer, not the trainee."

SOLUTION: "We provide personalized, non-surgical treatments that help you 
look refreshed—not 'done.' Every plan is customized to YOUR goals."

CTA: "Ready to look as vibrant as you feel? Schedule your free consultation today."

TAGLINE: "Simplicity Med Spa. Subtle enhancement. Natural results."

Service Highlight (30 sec)​

Template:

[Problem - 5 sec]
[Solution intro - 10 sec]
[Benefits - 10 sec]
[CTA - 5 sec]

Testimonial-Style (15-30 sec)​

Template:

[Before state - 5 sec] - "I was feeling..."
[Discovery - 5 sec] - "Then I found..."
[After state - 10 sec] - "Now I..."
[Recommendation - 5-10 sec] - "If you're..."

Eleven Labs Voice Settings​

Professional Female (Default for most)​

  • Voice: Rachel or similar warm professional
  • Stability: 0.75 (consistent but natural)
  • Clarity: 0.80 (clear but not robotic)
  • Style: 0.30 (slight warmth)

Authoritative Male (Restoration/HVAC)​

  • Voice: Adam or similar confident professional
  • Stability: 0.80
  • Clarity: 0.75
  • Style: 0.20 (straightforward)

Voice Cloning (Premium Option)​

  • Requires 3-5 minutes of clean client audio
  • Use for owner/founder as spokesperson
  • Higher authenticity and brand alignment

CapCut Editing Guidelines​

Pacing​

  • Ads: Fast cuts (1-3 sec per clip)
  • Brand story: Medium pace (3-5 sec per clip)
  • Service videos: Slow deliberate (4-6 sec per clip)

Text Overlays​

  • Use brand fonts (or clean sans-serif)
  • Maximum 6 words per screen
  • High contrast for readability
  • Animate in, hold, animate out

Music Selection​

  • Med spa: Ambient, spa-like, peaceful
  • Cleaning: Upbeat, fresh, positive
  • HVAC: Trustworthy, reassuring, professional
  • Restoration: Hopeful, recovery-themed, emotional

Branding​

  • Logo in corner (subtle, not distracting)
  • Brand colors in text/graphics
  • Consistent outro with CTA

Process​

Step 1: Script Development​

  1. Read CLIENT.md BrandScript
  2. Write scripts for each video type
  3. Get client approval on messaging
  4. Prepare shot list

Step 2: Generate B-Roll (Veo 3.1)​

  1. Generate 2-3 variations per scene
  2. Review for quality and motion naturalness
  3. Select best takes
  4. Note any regeneration needs

Step 3: Generate Talking Head (HeyGen)​

  1. Select appropriate avatar
  2. Input approved scripts
  3. Generate video
  4. Review lip sync and delivery

Step 4: Generate Voiceover (Eleven Labs)​

  1. Input scripts for VO-only videos
  2. Generate with selected voice
  3. Review pacing and clarity
  4. Export audio files

Step 5: Edit in CapCut​

  1. Import all generated assets
  2. Assemble per storyboard
  3. Add text overlays
  4. Add music
  5. Add branding elements
  6. Export in multiple formats

Step 6: Delivery​

  1. Export for each platform (sizes/formats)
  2. Upload to client assets/videos/ folder
  3. Create video index with descriptions
  4. Provide raw assets for future edits

Output Structure​

clients/[client-name]/assets/
├── videos/
│   ├── brand-story/
│   │   ├── brand-story-final.mp4
│   │   ├── brand-story-youtube.mp4
│   │   └── brand-story-square.mp4
│   ├── services/
│   │   ├── botox-service.mp4
│   │   └── ...
│   ├── social/
│   │   ├── reel-01.mp4
│   │   ├── story-01.mp4
│   │   └── ...
│   ├── ads/
│   │   ├── meta-ad-01.mp4
│   │   └── ...
│   └── raw/
│       ├── b-roll/
│       ├── talking-head/
│       └── voiceover/
├── scripts/
│   ├── brand-story-script.md
│   └── ...
└── video-index.md

Export Specifications​

PlatformDimensionsDuration MaxFormat
Website hero1920x108090 secMP4 H.264
YouTube1920x1080AnyMP4 H.264
Instagram Feed1080x108060 secMP4 H.264
Instagram Reels1080x192090 secMP4 H.264
Instagram Stories1080x192015 secMP4 H.264
TikTok1080x192060 secMP4 H.264
Facebook Feed1080x108060 secMP4 H.264
Meta Ads1080x1080, 1200x62815-30 secMP4 H.264

Quality Checklist​

  • No AI artifacts or glitches
  • Natural motion and movement
  • Lip sync accurate (HeyGen)
  • Audio levels balanced
  • Text readable on mobile
  • Brand colors consistent
  • Logo properly placed
  • CTA clear and visible
  • Music licensed/royalty-free
  • All platform sizes exported

Learnings​

Update as you discover what works.

Changelog​

DateChangeAuthor
2025-12-04Created directive with promptsClaude