Output Destinations

Where deliverables go for each content type.

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Quick Reference

Content Type	Destination	Format
Facebook Ads	Google Sheets (Client folder)	One sheet per campaign
Email Sequences	Google Docs (Client folder)	One doc per sequence
Blog Posts	Google Docs (Client folder)	One doc per post
Website Copy	Google Docs (Client folder)	One doc per page
Social Posts	Google Sheets (Client folder)	Content calendar format
Brand Visuals	clients/[name]/assets/visuals/	PNG/JPG
Video Scripts	Google Docs (Client folder)	One doc per video
Lead Magnets	Google Docs (draft) → PDF (final)	Designed in Canva

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Google Drive Structure

OMG Xperience (Root)/
├── Simplicity Med Spa/
│   ├── Ads/
│   │   ├── Facebook Ads - [Month Year].gsheet
│   │   └── Google Ads - [Month Year].gsheet
│   ├── Content/
│   │   ├── Blog Posts/
│   │   ├── Email Sequences/
│   │   └── Social Calendar.gsheet
│   ├── Website/
│   │   ├── Homepage Copy.gdoc
│   │   └── Service Pages/
│   └── Visuals/
│       └── (synced from repo or uploaded directly)
│
├── White Glove Cleaning/
│   └── (same structure)
│
├── Dryer Ducks/
│   └── (same structure)
│
├── Immaculate Restoration/
│   └── (same structure)
│
└── Immaculate Carpet Care/
    └── (same structure)

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Content-Specific Details

Facebook Ads

Destination: Google Sheet in client's Ads folder

Sheet Structure:

Column	Content
A	Ad Name
B	Campaign/Objective
C	Hook (first line)
D	Body Copy
E	CTA
F	Headline
G	Link Description
H	Image Notes
I	Status (Draft/Approved/Live)
J	Date Created

Naming: Facebook Ads - [Month Year] (e.g., "Facebook Ads - December 2025")

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Email Sequences

Destination: Google Doc in client's Content/Email Sequences folder

Doc Structure:

# [Sequence Name]

## Sequence Overview
- Purpose:
- Trigger:
- Number of emails:
- Timing:

## Email 1: [Subject Line]
**Send timing:** Immediately after trigger
**Subject:** 
**Preview text:**
**Body:**

[Full email copy]

**CTA Button:** [Text] → [URL]

---

## Email 2: [Subject Line]
...

Naming: [Sequence Type] - [Sequence Name] (e.g., "Welcome - New Lead Nurture")

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Blog Posts

Destination: Google Doc in client's Content/Blog Posts folder

Doc Structure:

# [Blog Title]

**Meta Description:** [155 chars]
**Target Keyword:** [primary keyword]
**Word Count:** [target]
**Status:** Draft / Ready for Review / Approved

---

[Full blog content with H2s, H3s, etc.]

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## Internal Notes
- Internal links to add:
- Images needed:
- CTA at end:

Naming: [YYYY-MM-DD] - [Blog Title]

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Website Copy

Destination: Google Doc in client's Website folder

Doc Structure:

# [Page Name] - Website Copy

## Hero Section
**Headline:**
**Subhead:**
**CTA Button:**
**CTA Destination:**

## Section 2: Problem
...

## Section 3: Guide
...

Naming: [Page Name] Copy (e.g., "Homepage Copy", "About Page Copy")

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Social Media Posts

Destination: Google Sheet in client's Content folder

Sheet Structure:

Column	Content
A	Date
B	Platform
C	Post Type (image/video/carousel/text)
D	Copy
E	Hashtags
F	Image/Video Notes
G	Link (if any)
H	Status

Naming: Social Calendar - [Year]

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Brand Visuals

Destination: Repo + Google Drive sync

Repo Location: clients/[name]/assets/visuals/

Folder Structure:

visuals/
├── ads/
│   ├── facebook/
│   └── google/
├── social/
├── website/
├── before-after/
└── team/

Naming Convention: [type]-[description]-[version].png

• fb-ad-spring-cleaning-v1.png
• hero-homepage-v2.png
• before-after-kitchen-01.png

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For Simple First Test (No API Setup Yet)

If Google Sheets/Docs API isn't configured yet, output to:

Temporary destination: clients/[name]/outputs/

Create a markdown file with the content:

clients/white-glove-cleaning/outputs/facebook-ad-recurring-2025-12-04.md

This can be manually copied to Google Sheets/Docs until automation is set up.

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Setup Checklist

• Create OMG Xperience root folder in Google Drive
• Create client subfolders with structure above
• Share folders with service account (for API access)
• Copy folder IDs to .env file
• Test Google Sheets API connection
• Test Google Docs API connection

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Agent Instructions

When creating content:

1. Check if Google API is configured (look for env vars)
2. If YES: Create directly in Google Sheets/Docs
3. If NO: Create in clients/[name]/outputs/ as markdown
4. Always: Update collateral-tracker.md with link to output

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This document should be updated as we refine the output process.

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Learnings

Update as you discover constraints, better approaches, timing expectations.

• (No learnings yet - add entries as workflows are tested)