Brand Visuals Directive

Value: $3,000 Timeline: 2-3 days Tools: Nano Banana Pro (via Higgsfield AI browser), Midjourney (backup), Canva

⚠️ CRITICAL: Higgsfield AI Browser Automation

There is NO API for Higgsfield AI image generation. You MUST use browser automation.

Step-by-Step Browser Workflow

Every single image generation follows this exact sequence:

Navigate to Higgsfield AI
- Go to: https://higgsfield.ai
- Ensure you are logged into the account
Select Image Mode
- Click on "Image" (not Video)
- This is the mode for Nano Banana Pro generation
Select the Model: Nano Banana Pro
- Look for the model selector dropdown
- There are 30+ generators available - DO NOT use the default
- Scroll/search and select "Nano Banana Pro" specifically
- Verify it shows "Nano Banana Pro" as selected before proceeding
Toggle "Unlimited" to ON
- Find the "Unlimited" toggle switch
- Ensure it is switched ON (enabled)
- We pay for unlimited generations - if this is OFF, it costs credits
- This is a FINANCIAL requirement, not optional
Enter Your Prompt
- Paste the prompt from this directive
- Include quality modifiers
- Review prompt before generating
Upload Source Image(s) (if needed)
- For consistency workflows, upload anchor image(s)
- For branded content, upload BOTH character anchor AND logo
- See "Visual Consistency Workflow" and "Logo & Branded Content" sections below
Click Generate
- Only after steps 1-6 are complete
- Wait for generation to complete
Download the Generated Image
- Download to clients/[client-name]/assets/visuals/ folder
- Use descriptive filenames
- For consistency workflows, this becomes your source image for the next generation

Pre-Generation Checklist (VERIFY EVERY TIME)

□ Image mode selected (not Video)
□ Nano Banana Pro model selected (not default, not other models)
□ Unlimited toggle is ON
□ Source image uploaded (if consistency workflow)
□ Logo uploaded (if branded content - uniforms, vehicles, signage)
□ Prompt entered and reviewed

If ANY of these are not verified, STOP and fix before generating.

🏷️ Logo & Branded Content Workflow

CRITICAL: Every client MUST have their logo file stored before generating branded content.

Logo Storage Requirements

Every client folder MUST contain logo files in multiple formats:

clients/[client-name]/assets/
├── brand/                        # REQUIRED brand assets
│   ├── logo-primary.png          # Main logo (transparent background)
│   ├── logo-white.png            # White version for dark backgrounds
│   ├── logo-dark.png             # Dark version for light backgrounds
│   ├── logo-icon.png             # Icon/mark only (no text)
│   ├── brand-colors.md           # Hex codes and color specs
│   └── brand-guidelines.pdf      # If client provides

Before generating ANY branded visuals, verify logo files exist. If missing, obtain from client FIRST.

When Logo Source Image Is Required

Use logo as source image for ANY content showing:

Content Type	Logo Required?	Notes
Employee in uniform	✅ YES	Logo on shirt, jacket, name badge
Service vehicle	✅ YES	Logo on van, truck wrap
Building/storefront	✅ YES	Logo on signage, window
Equipment	✅ YES	Branded equipment, cleaning supplies
Name badges	✅ YES	Badge with company logo
Marketing materials	✅ YES	Brochures, flyers, business cards
Generic scenes (no branding)	❌ NO	Living rooms, kitchens, etc.
Before/after (spaces only)	❌ NO	Unless branded items visible

Multi-Anchor Workflow: Character + Logo

When generating branded employee/spokesperson images, you need BOTH anchors:

Step-by-Step: Branded Employee Image

Gather Your Anchors
- Character anchor: anchors/employee-avatar.png
- Logo anchor: brand/logo-primary.png
Upload BOTH as Source Images
- Upload the character anchor (maintains face/body consistency)
- Upload the logo (maintains logo placement and appearance)

Craft Prompt with Logo Placement

Professional cleaning technician in branded uniform, company logo 
visible on left chest of polo shirt, friendly smile, holding cleaning 
supplies, modern bright home in background, commercial photography,
logo clearly visible and properly positioned

Generate and Verify
- Check that face matches character anchor
- Check that logo appears correctly (not distorted, properly placed)
- If logo is wrong, regenerate with adjusted prompt
Download and Save
- This becomes a new anchor for this character in uniform
- Save as: anchors/employee-avatar-uniformed.png

Logo Placement Prompt Modifiers

Add these to prompts for consistent logo placement:

Uniform/Shirt:

company logo embroidered on left chest of shirt, logo clearly visible,
professional uniform with branded embroidery

Vehicle:

company logo prominently displayed on vehicle door, professional 
vehicle wrap with clear branding, logo visible and legible

Building/Signage:

company logo on illuminated sign above entrance, professional 
storefront signage, brand clearly visible from street

Equipment:

branded equipment with company logo decal, professional appearance,
logo visible on equipment housing

Name Badge:

professional name badge with company logo, badge clipped to shirt,
employee identification visible

Logo Consistency Scenarios

Scenario	Workflow
Same employee, multiple scenes	Use uniformed character anchor (with logo baked in)
Multiple employees, same uniform	Use logo anchor + new character anchor for each
Fleet of vehicles	Use logo anchor + base vehicle image for each
Multiple building shots	Use logo anchor + different angle prompts
Branded equipment variations	Use logo anchor + equipment type in prompt

Common Logo Issues & Solutions

Issue	Solution
Logo distorted	Regenerate, add "logo clearly visible, undistorted" to prompt
Logo wrong color	Use correct logo version (white/dark) for background
Logo wrong size	Add "appropriately sized logo" or "small/large logo" to prompt
Logo wrong position	Specify exact position: "logo on LEFT chest" not just "logo on shirt"
Logo missing entirely	Ensure logo file uploaded as source, emphasize in prompt
Logo on wrong item	Be specific: "logo on SHIRT only, not on background"

🔄 Visual Consistency Workflow

For any content requiring consistent faces, characters, environments, or style across multiple images:

Use Case 1: Client Avatar / Spokesperson Consistency

When creating a consistent character (e.g., a spa client, cleaning professional, family) that appears across multiple images:

Generate the Anchor Image First
- Create the primary image of the person/character
- Use detailed prompts for appearance
- Download this image immediately
Use Anchor as Source Image
- For all subsequent images featuring this character
- Upload the anchor image as the source/reference
- Adjust prompt for new scene/setting
- The source image maintains facial features and appearance

Save Anchor Images in Dedicated Folder

clients/[client-name]/assets/
├── anchors/                    # Source images for consistency
│   ├── client-avatar-female.png
│   ├── technician-male.png
│   ├── technician-male-uniformed.png  # With logo/uniform
│   └── family-group.png
└── visuals/                    # Final deliverables

Use Case 2: Before/After Pairs

Critical for cleaning, restoration, carpet, and duct cleaning clients.

Before/after pairs MUST show the same space for believability:

Generate the "Before" Image First
- Create the messy/damaged/dirty state
- Download immediately as anchor
Use "Before" as Source for "After"
- Upload the "Before" image as source
- Modify prompt to describe clean/restored state
- The source image ensures same room, same angle, same lighting base

Naming Convention

kitchen-before.png
kitchen-after.png
carpet-stain-before.png
carpet-stain-after.png
duct-dirty-before.png
duct-clean-after.png

Before/After Prompt Pairing Example

BEFORE prompt:

Cluttered kitchen counter with dishes, slight mess, realistic 
lived-in appearance, flat lighting, morning light from window,
white cabinets, granite countertop

AFTER prompt (using BEFORE as source image):

Same kitchen, sparkling clean counters, completely organized,
natural sunlight highlighting clean surfaces, pristine condition,
feeling of fresh start, same angle and lighting as source

Use Case 3: Campaign Consistency

When creating a series of ads or social posts with unified visual style:

Generate Style Anchor
- Create one image that defines the visual style
- Color treatment, lighting, composition
- Download as style reference
Reference for All Campaign Images
- Use style anchor as source for subsequent generations
- Maintains color grading, mood, and visual coherence

Document in Asset Index

## Campaign: Spring Cleaning Special
- Style Anchor: spring-campaign-anchor.png
- Generated from anchor: ad-1.png, ad-2.png, social-1.png...

Use Case 4: Branded Employee Across All Materials

Most common scenario: Same branded employee appearing on website, social, ads, etc.

Generate Base Character (No Uniform)
- Create the person/face first without branding
- Save as: anchors/employee-base.png
Add Uniform + Logo
- Upload base character + logo
- Generate uniformed version
- Save as: anchors/employee-uniformed.png
Use Uniformed Anchor for All Branded Content
- Website hero: Upload employee-uniformed.png as source
- Social posts: Upload employee-uniformed.png as source
- Ad creative: Upload employee-uniformed.png as source
- All will maintain consistent face AND consistent branded uniform

Consistency Workflow Summary

Scenario	Anchors Needed	Workflow
Same person, multiple scenes	Character anchor	Generate anchor → Use as source for variations
Branded employee	Character + Logo	Generate base → Add logo → Use uniformed as source
Before/After pair	Before image	Generate "Before" → Use as source for "After"
Ad campaign series	Style anchor	Generate style → Use as source for all campaign images
Multiple employees, same uniform	Logo + each character	Use logo anchor + new character for each
Fleet of branded vehicles	Logo + vehicle	Use logo anchor for each vehicle variation

Golden Rule: Generate first, download immediately, use as source for related images.

Logo Rule: Any branded content requires logo uploaded as source image alongside any character anchors.

Purpose

Generate a complete visual asset library for the client using AI image generation. These visuals will be used across website, social media, ads, and print materials.

Inputs

Input	Source	Required
CLIENT.md	Client folder	Yes
Logo files (PNG, transparent)	Client or `assets/brand/`	Yes - for branded content
Brand colors (hex codes)	Client or generate	Yes
Industry reference images	Web research	Recommended
Competitor visual audit	Web research	Recommended

⚠️ STOP: If logo files are not in assets/brand/, obtain from client before generating any branded visuals.

Deliverables

Asset Type	Quantity	Dimensions	Format	Logo Required?
Hero images	5	1920x1080	PNG/JPG	If employees shown
Service images	1 per service	1200x800	PNG/JPG	If branded items
Team/staff photos	3-5	800x800	PNG/JPG	✅ YES
Social media posts	10	1080x1080	PNG	If branded
Social media stories	5	1080x1920	PNG	If branded
Ad creative	5	Multiple sizes	PNG	✅ YES
Email headers	3	600x200	PNG	Usually yes
Before/after mockups	3 pairs	1200x600	PNG	Only if branded items

Nano Banana Pro Prompt Framework

Structure

All prompts follow this pattern:

[Subject] + [Setting/Environment] + [Lighting] + [Style] + [Technical specs] + [Mood/Feeling] + [Logo placement if branded]

Quality Modifiers (always include)

professional photography, high resolution, sharp focus, natural lighting, 
commercial quality, magazine editorial style

Negative Prompts (always exclude)

blurry, low quality, distorted faces, extra limbs, watermark, text, 
oversaturated, cartoonish, AI artifacts, uncanny valley, distorted logo

Industry-Specific Prompt Templates

Medical Spa / Aesthetics

Hero Image - Treatment Room:

Luxurious modern medical spa treatment room, soft natural lighting through 
sheer curtains, pristine white linens on treatment bed, subtle sage green 
and cream color palette, fresh eucalyptus in glass vase, professional yet 
spa-like atmosphere, shallow depth of field, commercial interior photography, 
warm and inviting mood, 8k resolution

Hero Image - Relaxation:

Serene woman with perfect skin relaxing during facial treatment, eyes closed 
peacefully, soft diffused lighting, clean white spa environment, subtle smile 
of contentment, professional beauty photography, natural skin texture visible, 
aspirational yet attainable, editorial magazine quality

Service - Injectables:

Close-up of woman's face showing natural youthful appearance, subtle smile, 
bright eyes, smooth skin with natural texture, soft studio lighting from 
left side, neutral cream background, age 40-50 looking refreshed not overdone, 
professional beauty portrait, shallow depth of field on eyes

Service - Body Contouring:

Fit woman in neutral athletic wear, confident posture, modern minimalist 
gym or studio setting, soft directional lighting emphasizing natural muscle 
definition, aspirational but realistic body type, lifestyle fitness photography, 
clean background, empowering mood

Service - Weight Loss:

Happy healthy woman preparing fresh colorful meal in modern bright kitchen, 
natural window light, genuine smile, lifestyle photography style, vegetables 
and healthy ingredients visible, feeling of wellness and vitality, warm 
inviting atmosphere, commercial food photography quality

Cleaning Services

Hero Image - Living Space:

Immaculately clean modern living room, sunlight streaming through windows, 
dust-free surfaces gleaming, fresh flowers on coffee table, organized and 
peaceful atmosphere, warm neutral color palette, interior design magazine 
quality, feeling of sanctuary and calm, wide angle shot

Hero Image - Branded Professional (USE LOGO WORKFLOW):

[Upload: character anchor + logo file]
Professional cleaning team member in crisp branded polo shirt, company logo 
embroidered on left chest clearly visible, friendly genuine smile, holding 
eco-friendly cleaning supplies, modern bright home in background, confident 
approachable demeanor, lifestyle business photography, natural lighting, 
trustworthy and professional mood, logo undistorted and properly positioned

Before/After - Kitchen (USE CONSISTENCY WORKFLOW):

[BEFORE - Generate first, download as anchor]
Cluttered kitchen counter with dishes, slight mess, realistic 
lived-in appearance, flat lighting

[AFTER - Upload BEFORE as source image]
Same kitchen angle, sparkling clean counters, organized space, 
natural sunlight highlighting clean surfaces, feeling of fresh start

Service - Deep Clean:

Close-up of gloved hands professionally cleaning bathroom fixture, 
gleaming chrome faucet, reflection visible in polished surface, 
satisfying cleaning moment, commercial cleaning photography, 
crisp focus on the shine, professional thoroughness visible

HVAC / Duct Cleaning

Hero Image - Clean Air:

Happy family relaxing in living room, soft natural light, air feeling 
fresh and clean, subtle HVAC vent visible in ceiling, healthy home 
atmosphere, lifestyle family photography, warm and safe feeling, 
modern comfortable home interior

Service - Branded Technician (USE LOGO WORKFLOW):

[Upload: character anchor + logo file]
Professional HVAC technician in branded uniform shirt, company logo 
visible on left chest and on cap, inspecting air duct with flashlight, 
focused expression, modern equipment visible, residential setting, 
trustworthy expert at work, commercial service photography, competent 
and thorough mood, logo clearly visible and professional

Before/After - Duct Interior (USE CONSISTENCY WORKFLOW):

[BEFORE - Generate first, download as anchor]
Air duct interior showing dust and debris buildup, lint 
accumulation, realistic dirty duct appearance, documentary style

[AFTER - Upload BEFORE as source image]
Same duct angle, clean metal interior, clear airflow path, 
professional lighting showing cleanliness, satisfying transformation

Branded Service Vehicle (USE LOGO WORKFLOW):

[Upload: logo file]
Professional HVAC service van with company logo wrap on side panel, 
logo prominently displayed and clearly legible, clean white van, 
parked in residential driveway, sunny day, commercial fleet photography,
professional and trustworthy appearance

Safety Focus:

Dryer vent exterior with clear airflow, no lint visible, home safety 
concept, warm family home in background soft focus, protective feeling, 
peace of mind visual, editorial home safety photography

Restoration Services

Hero Image - Recovery:

Restored living room looking brand new, warm sunlight, feeling of 
relief and normalcy returned, comfortable family home atmosphere, 
before unseen disaster now completely resolved, hope and recovery 
mood, real estate photography quality

Service - Branded Technician (USE LOGO WORKFLOW):

[Upload: character anchor + logo file]
Professional restoration technician in branded work shirt, company logo 
on left chest and back, operating commercial water extraction equipment, 
protective gear, action shot showing competence, crisis being handled, 
reassuring professional presence, documentary commercial photography,
logo visible and professional

Service - Fire Damage:

Restoration professional assessing fire-damaged room with clipboard, 
safety equipment, methodical expert evaluation, path to recovery 
visible, compassionate professional demeanor, commercial service 
photography, hope amid damage

Emergency Response - Branded Vehicle (USE LOGO WORKFLOW):

[Upload: logo file]
Restoration van with company logo wrap arriving at residential home, 
logo prominently displayed on side of van, early morning or evening light, 
urgent but controlled response, help arriving when needed, reassuring 
professional presence, commercial fleet photography, branding clearly visible

Carpet Cleaning

Hero Image - Fresh Carpets:

Luxurious clean carpet in bright living room, bare feet visible 
suggesting comfort, soft natural lighting, texture of fresh clean 
fibers visible, peaceful home atmosphere, aspirational lifestyle 
photography, feeling of walking on clouds

Before/After - Stain Removal (USE CONSISTENCY WORKFLOW):

[BEFORE - Generate first, download as anchor]
Carpet with visible wine or coffee stain, realistic accident 
appearance, problem clearly shown

[AFTER - Upload BEFORE as source image]
Same carpet area, stain completely gone, restored fiber 
appearance, professional results visible, satisfying transformation

Service - Branded Equipment (USE LOGO WORKFLOW):

[Upload: character anchor + logo file]
Commercial carpet cleaning machine in action on residential carpet, 
professional operator in branded polo shirt with company logo on chest,
extraction process shown, visible difference between cleaned and uncleaned 
sections, commercial service photography, professional thoroughness,
logo clearly visible on uniform

Process

Step 0: Verify Brand Assets (BEFORE ANYTHING ELSE)

Check clients/[client-name]/assets/brand/ folder exists
Verify logo files are present:
- logo-primary.png (transparent background)
- logo-white.png (if needed for dark backgrounds)
If missing, STOP and obtain from client before proceeding
Verify brand colors are documented

Step 1: Research & Reference

Read CLIENT.md for brand voice and differentiators
Audit competitor visuals (what to match, what to beat)
Collect 5-10 reference images for style direction
Confirm brand colors and any existing visual assets

Step 2: Generate Hero Images

Open Higgsfield AI in browser
Select Image mode
Select Nano Banana Pro model
Toggle Unlimited ON
Create 5 hero image variations using prompts above
For branded heroes: Upload logo file as source
Generate at highest resolution available
Download each image immediately after generation
Review for quality, authenticity, brand fit
Regenerate any with AI artifacts or logo issues

Step 3: Generate Branded Employee/Team Images

Verify browser settings: Image mode, Nano Banana Pro, Unlimited ON
Generate base character anchor first (without uniform)
Download base character immediately
Upload base character + logo file
Generate uniformed version with logo placement in prompt
Download uniformed version as new anchor
Use uniformed anchor for all subsequent branded images

Step 4: Generate Service Images

Verify browser settings: Image mode, Nano Banana Pro, Unlimited ON
One image per service listed in CLIENT.md
For images with employees: Use uniformed character anchor
For images with vehicles/equipment: Use logo anchor
Ensure visual consistency across set
Match lighting and color treatment

Step 5: Generate Before/After Pairs

Generate BEFORE image first
Download BEFORE immediately
Upload BEFORE as source image
Generate AFTER using modified prompt
Verify same angle, lighting, space
Save with matching naming convention

Step 6: Generate Supporting Assets

Social media templates (use Canva for text overlay capability)
Ad creative variations (use style anchor + logo for consistency)
Email headers (include logo)

Step 7: Post-Processing

Color correct for brand consistency
Crop to required dimensions
Optimize file sizes for web
Create organized folder structure

Step 8: Delivery

Upload to client's assets/visuals/ folder
Create asset index with descriptions
Provide Canva links for editable templates
Document all prompts used for future regeneration

Output Structure

clients/[client-name]/assets/
├── brand/                        # REQUIRED - obtain before visual generation
│   ├── logo-primary.png          # Main logo (transparent)
│   ├── logo-white.png            # White version
│   ├── logo-dark.png             # Dark version
│   ├── logo-icon.png             # Icon only
│   └── brand-colors.md           # Hex codes
├── anchors/                      # Source images for consistency
│   ├── employee-base.png         # Character without uniform
│   ├── employee-uniformed.png    # Character WITH uniform + logo
│   ├── kitchen-before.png        # Before/after anchor
│   └── style-anchor.png          # Campaign style reference
├── visuals/
│   ├── hero/
│   │   ├── hero-1-treatment-room.png
│   │   ├── hero-2-branded-team.png
│   │   └── ...
│   ├── services/
│   │   ├── botox-service.png
│   │   ├── technician-at-work.png
│   │   └── ...
│   ├── before-after/
│   │   ├── kitchen-before.png
│   │   ├── kitchen-after.png
│   │   └── ...
│   ├── vehicles/
│   │   ├── service-van-front.png
│   │   ├── service-van-side.png
│   │   └── ...
│   ├── social/
│   │   ├── post-template-1.png
│   │   └── ...
│   ├── ads/
│   │   ├── fb-ad-1-1080x1080.png
│   │   └── ...
│   └── email/
│       ├── header-welcome.png
│       └── ...
├── prompts-used.md               # Document all prompts for regeneration
└── asset-index.md                # Catalog with descriptions

Quality Checklist

Edge Cases

Issue	Solution
Logo files missing	STOP - obtain from client before any branded visuals
AI artifacts in faces	Regenerate or use Photoshop cleanup
Inconsistent style	Use anchor image as source for all related generations
Logo distorted	Regenerate with "logo clearly visible, undistorted" in prompt
Logo wrong position	Specify exact position: "logo on LEFT chest"
Logo wrong color on background	Use appropriate logo version (white/dark)
Before/After don't match	Regenerate AFTER using BEFORE as source image
Wrong demographic	Adjust prompt to specify age/appearance
Colors don't match brand	Post-process color grading
Client wants real photos	Use AI as placeholders, recommend photoshoot
Character looks different across images	Create anchor image, use as source for all
Uniform inconsistent across images	Use uniformed anchor (with baked-in logo) for all

Learnings

Update as you discover what works best for each industry.

Changelog

Date	Change	Author
2025-12-04	Added logo & branded content workflow	Claude
2025-12-04	Added multi-anchor workflow (character + logo)	Claude
2025-12-04	Added brand folder structure requirements	Claude
2025-12-04	Added branded prompt templates for each industry	Claude
2025-12-04	Added comprehensive browser automation workflow	Claude
2025-12-04	Added visual consistency workflow (anchor images)	Claude
2025-12-04	Added before/after pair generation instructions	Claude
2025-12-04	Added Higgsfield AI configuration requirements	Claude
2025-12-04	Created directive with industry prompts	Claude

⚠️ CRITICAL: Higgsfield AI Browser Automation​

Step-by-Step Browser Workflow​

Pre-Generation Checklist (VERIFY EVERY TIME)​

🏷️ Logo & Branded Content Workflow​

Logo Storage Requirements​

When Logo Source Image Is Required​

Multi-Anchor Workflow: Character + Logo​

Step-by-Step: Branded Employee Image​

Logo Placement Prompt Modifiers​

Logo Consistency Scenarios​

Common Logo Issues & Solutions​

🔄 Visual Consistency Workflow​

Use Case 1: Client Avatar / Spokesperson Consistency​

Use Case 2: Before/After Pairs​

Use Case 3: Campaign Consistency​

Use Case 4: Branded Employee Across All Materials​

Consistency Workflow Summary​

Purpose​

Inputs​

Deliverables​

Nano Banana Pro Prompt Framework​

Structure​

Quality Modifiers (always include)​

Negative Prompts (always exclude)​

Industry-Specific Prompt Templates​

Medical Spa / Aesthetics​

Cleaning Services​

HVAC / Duct Cleaning​

Restoration Services​

Carpet Cleaning​

Process​

Step 0: Verify Brand Assets (BEFORE ANYTHING ELSE)​

Step 1: Research & Reference​

Step 2: Generate Hero Images​

Step 3: Generate Branded Employee/Team Images​

Step 4: Generate Service Images​

Step 5: Generate Before/After Pairs​

Step 6: Generate Supporting Assets​

Step 7: Post-Processing​

Step 8: Delivery​

Output Structure​

Quality Checklist​

Edge Cases​

Learnings​

Changelog​