🎯 Implementation Status
White Glove Cleaning Services
Last updated: December 13, 2025
Business Information
| Field | Value |
|---|---|
| Business Name | White Glove Cleaning Services |
| Industry | Residential & Commercial Cleaning |
| Location | 13122 E Wick Ave, Spokane Valley, WA 99216 |
| Website | https://ilovewhiteglove.com |
| Phone | (509) 821-2234 |
| support@ilovewhiteglove.com | |
| Service Area | Spokane, Spokane Valley, Liberty Lake, Cheney |
| Hours | Mon-Fri 7:30am - 6:30pm |
| Founded | 2016 (9 years serving Spokane) |
| Brand Colors | Teal, Black, White |
BrandScript
1. Character (The Customer)
What do they want?
A spotless home without sacrificing their precious weekends or evenings—and the peace of mind that comes from knowing it's done right, every time.
2. Problem
External Problem:
Their home gets dirty, dust accumulates, bathrooms need scrubbing, and there's never enough time to do it properly.
Internal Problem:
They feel overwhelmed and guilty—guilty for not keeping up with cleaning, embarrassed when guests drop by unexpectedly, stressed by the constant mental load of "I should clean."
Philosophical Problem:
Hardworking people shouldn't have to choose between a clean home and time with their family. Your home should be a sanctuary, not another source of stress.
Villain:
The endless cycle of mess, the "I'll get to it this weekend" that never happens, and cleaning services that cut corners or can't be trusted in your home.
3. Guide (The Business)
Empathy:
We get it. You work hard all week, and the last thing you want to do is spend your weekend scrubbing toilets. You deserve to come home to a clean house without lifting a finger.
Authority:
White Glove Cleaning has served Spokane families since 2016 with a 100% satisfaction guarantee. Our team is background-checked, trained to The White Glove Standard, and treats your home like their own. With 190+ five-star reviews and hundreds of homes cleaned, we're Spokane's most trusted cleaning service.
4. Plan
- Book Your Clean – Tell us about your home and schedule online or by phone
- We Handle Everything – Our trusted team arrives on time and cleans to white-glove standards
- Enjoy Your Sanctuary – Come home to a spotless house and reclaim your weekends
5. Call to Action
Direct CTA:
Get Your Free Quote
Transitional CTA:
Download: "The Ultimate Move-Out Cleaning Checklist"
6. Success
Imagine walking through your front door after a long day and taking a deep breath of fresh, clean air. No dust bunnies in the corners. No sticky counters. No bathroom you're embarrassed to let guests use. Just a peaceful, spotless home waiting for you. That's what our clients experience every single time.
7. Failure
Without help, the mess keeps piling up. Weekends disappear into chores. The guilt grows. And your home—the place that should restore you—becomes another source of stress.
One-Liner
Most busy professionals don't have time to keep their homes spotless, and they're tired of unreliable cleaners who cut corners. White Glove Cleaning provides thorough, trustworthy cleaning services so you can come home to a peaceful sanctuary and reclaim your weekends.
Voice and Tone
Overall tone:
Warm, reliable, professional but friendly. We're the trustworthy friend who happens to run a cleaning company. Not corporate, not overly casual.
Words to use:
- Spotless
- Sanctuary
- Trustworthy
- Reliable
- Thorough
- Peace of mind
- White-glove
Words to avoid:
- Cheap
- Budget
- Basic
- Maid (can feel dated/diminishing)
- Scrub (sounds harsh)
Key Differentiators
- The White Glove Standard – Our proprietary cleaning methodology
- 100% Satisfaction Guarantee – Not happy? We come back free
- Background-Checked Teams – Every cleaner vetted, trained, insured
- Eco-Friendly Products – Natural products with essential oils
- Consistent Quality – Same standards, every clean, every time
- Local and Trusted – Spokane-owned since 2016
Services
| Service | Description |
|---|---|
| Recurring Cleaning | Weekly, bi-weekly, monthly home cleaning |
| Deep Cleaning | Top-to-bottom intensive cleaning |
| Move-In/Move-Out | Complete cleaning for transitions |
| Commercial Cleaning | Office and business cleaning |
| One-Time Cleaning | Single visit for events or catch-up |